Steve Kulp

Archive for October, 2007|Monthly archive page

the cola wars

In uncategorized on October 12, 2007 at 2:58 pm

I always wondered if this actually ever happened. Every time I see the FedEx guy and the UPS guy enter the office at the same time, I expect a melee. I suppose a Coke/Pepsi brawl makes even more sense.At the end of the day, should Coke and Pepsi be upset about this? I mean, these two mooks were so proud of their respective brands that they took to arms. Brands need advocates and evangelists and champions…what about brand gladiators?  (P.S. – I hope Coke kicked Pepsi’s ass.)