After the debacle surrounding the London 2012 logo, it was refreshing to see what a great job Vancouver seems to be doing with its Winter 2010 identity. I’m in “Canada’s San Franciso” this week on a little ethnography project, and there’s Vancouver 2010 merch everywhere. T-shirts, mugs, hats, even little wooden figurines, all featuring the logo. There’s even a countdown clock in Robson Square, where I took the photo you see above.
The beauty of the logo is that it speaks to several things at once. The figure in the logo recalls the style of the native inukshuk rock art and colors hint at the multicultural nature of the city itself. I overheard someone refer to it as “the goalie,” reaffirming the extent to which Canadians are hockey-mad.
Despite its obvious problems (herion and homelessness), Vancouver is just one of those cities that really has its shit together. They’re going to do a wonderful job with the 2010 games.