So, it’s been about a month since I last posted to this blog. The hiatus is mainly due to the fact that I have a new job. About a month back, I started working at a marketing research consultancy called W5. The firm is small, only twelve people. (Fortunately, they seem to be twelve of the smartest people I have ever worked with.) W5 does both qualitative and quantitative work, with a certain knack for in-depth ethnography. Our clients include ad agencies and corporations of all shapes and sizes.
Things are going well – interesting clients, good work, and plenty of travel. I’m on a two ethnographic excursion to Calgary and Vancouver as we speak. Hello, frequent flyer miles.
So, if you’re in the market for the services of a marketing research consultancy, feel free to contact me at my business email. For those of you who may be at the AAAA Account Planning Conference in San Diego, W5 is a sponsor. We will have a table in the registration area. Stop by and say hello.