Steve Kulp

company name etymologies

In advertising, corporate naming, design, etymology, names, uncategorized on April 8, 2007 at 2:12 pm

Came across this great Wikipedia entry that lists the origins of different corporate names. I prefer the names seem to have naturally evolved, rather than being created from scratch. My favorites…

Blaupunkt — Blaupunkt (“Blue dot”) was founded in 1923 under the name “Ideal”. Its core business was the manufacturing of headphones. If the headphones came through quality tests, the company would give the headphones a blue dot. The headphones quickly became known as the blue dots or blaue Punkte. The quality symbol would become a trademark and the trademark would become the company name in 1938.


Red Hat — while at college, company founder Marc Ewing was given the Cornell lacrosse team cap (with red and white stripes) by his grandfather. People would turn to him to solve their problems and he was referred to as that guy in the red hat. He lost the cap, later the manual of the beta version of Red Hat Linux had an appeal to readers (anyone finding it) to return his Red Hat.

Thanks to Jason Kottke for bringing this to my attention.

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