When I heard this story about a new application of military technology to advertising on NPR today, I couldn’t wait to get home and see it. I was trying to imagine what it would look like. Glows in the dark? Blackhawk helicopters? Holographic? I mean, it sounds kinda cool on the radio.
Well as it turn out, it’s just and another example of urban spam, and in my opinion, a more egregious example than most. Why? Because it had the potential to be cool. This electroluminescent technology is visually interesting, but a ReMax ad hardly does it justice. It’s the same lame ad they run in the daytime, just tarted-up for the evening. There are plenty of brands that could use the technology as a part of the creative execution, not just as a bell and/or whistle. I’d love to see that trippy Lunesta butterfly glowing around town. It’s just a shame that my first exposure to it had to be so banal.
Let’s just hoe that Atlantans don’t mistake it for a bomb.