In account planning, advertising, bruce nussbaum, design, graphic design, rants on March 20, 2007 at 3:35 pm
I came accross this great article by the great Bruce Nussbaum at Business Week. It’s the transcript of a somewhat provocative lecture Mr. Nussbaum gave at Parson’s a few weeks back, a call to arms for designers to start thinking about what it means to be a designer in the 21st century. While much of the text dwells on being green and sustainable, there is a bigger theme concerning simply being aware of the world around you and challenging assumptions.
For what it’s worth, I think this speech is a must-read. My favorite passage…
…Design has evolved from a simple practice to a powerful methodology of Design Thinking that, I believe, can transform society. By that I mean Design, with a capital D, can move beyond fashion, graphics, products, services into education, transportation, economics and politics. Design can become powerful enough to be an approach to life, a philosophy of life. But it can do so only when Design by Ego ends and Design by Conversation begins.
In account planning, advertising, electroluminescent, graphic design, homeland security, news, technology, uncategorized on March 19, 2007 at 10:47 am
When I heard this story about a new application of military technology to advertising on NPR today, I couldn’t wait to get home and see it. I was trying to imagine what it would look like. Glows in the dark? Blackhawk helicopters? Holographic? I mean, it sounds kinda cool on the radio.
Well as it turn out, it’s just and another example of urban spam, and in my opinion, a more egregious example than most. Why? Because it had the potential to be cool. This electroluminescent technology is visually interesting, but a ReMax ad hardly does it justice. It’s the same lame ad they run in the daytime, just tarted-up for the evening. There are plenty of brands that could use the technology as a part of the creative execution, not just as a bell and/or whistle. I’d love to see that trippy Lunesta butterfly glowing around town. It’s just a shame that my first exposure to it had to be so banal.
Let’s just hoe that Atlantans don’t mistake it for a bomb.
In advertising, barack obama, democrat, hillary clinton, movies, news, obama, user-generated content on March 8, 2007 at 11:08 am
Here’s an interesting example of user-generated content in the political arena.
(Actually, it’s not “user-generated” as much as it is “user-adapted”.)
At first glance, it seems to be little more than political mudslinging, the likes of which I’m sure we’ll see more of as the 2008 primary races heat up. Upon further contemplation, it actually has an insightful point of view, and the execution of this video really helps get this point across. There is something a bit “Big Sister” about her announcement video, and she seems to be no stranger to Orwellian doublethink.
I lean pretty far to the left, but I’ve never been able to come to terms with my own reservations about Hillary. Something about this video resonates for me and makes things a bit clearer. Of course, her mysterious southern accent helps as well.
Thanks to Cord Silverstein at Marketing Hipster for bringing this to my attention.