In account planning, census, homeland security, research, simplicity, uncategorized on February 25, 2007 at 12:58 pm
Came acrosss this great article in Friday’s Wall Street Journal about the plan for a kindler, gentler US Census in 2010. In the past, the Census has become bloated to the point that it had lost focus on its main objective—to count how many people live in the US and who they are. The article details the effort to streamline the process to meet these ends. The result is an utterly simple, six-question census questionaire that is almost fool-proof.
There’s an important lesson to be learned here about basic survey research. It’s easy to lose sight of the questions you’re trying to answer by trying too hard to answer them. Sometimes the best tactic is simplicity. It’s clear that these six well-designed Census questions will be far more accurate in painting a picture of the US poplulation than the dozens of questions they asked in the 2000 Census.
Ultimately, it doesn’t take the little details for granted by bogging the questionaire down with superfluous bullshit like How many telephones are in your home? or What type of vehicle do you own? It’s mission is clear; How many of us live here and who are we?
In awesome, uncategorized, what the %&$#? on February 21, 2007 at 6:10 pm
Picked this up a few weeks ago at a flea market. It is a framed print a nuclear power plant. Though I initially thought it was Three Mile Island, it turns out that it is not. It seems to be from the 60’s, having probably hung behind some lobbyist or public official’s desk. I’d imagine that somewhere else in the room there was a poster that said something like, “Atomic Power: A Brighter Tomorrow.” I’m not sure who painted this or why, but it’s hanging in my living room nonetheless.
Thanks to Kevin for inspiring this post.
In uncategorized on February 13, 2007 at 2:47 pm
I spent a few months last year working as a design consultant on IKEA’s new corporate office in Philadelphia. To my surprise, the project ended up being featured in last Sunday’s New York Times. It’s a great little article that gives you some insight into who IKEA actually is and how they think. While I played a small part in this mammoth project, and I try not to be one to toot my own horn, there is something to be learned from what IKEA has done here.
A good office isn’t just cool and well-designed, it says something about its inhabitants. This office is a reflection of IKEA’s corporate culture. It wasn’t designed to be a showpiece, a monument or palace to all things IKEA. There are no corner offices. Heck, there aren’t really any offices to speak of. Everyone basically gets the same desk, the same chair and the same storage unit. This office encourages interaction between coworkers, away from their desks – in the great room, on the staircase or in one of the thirty-plus conference rooms. The hope was to create an environment in which each individual walked into the office each day with the opportunity to do their best work, together.