I’ve seen this Hyundai spot a few times now, and I can’t seem to shake this feeling that it’s good, but not great—the dictionary definition of mediocre. Though it’s drawn along the same lines, it’s certainly nowhere near as engaging as Honda’s truly unforgettable Cog or Choir.
What I can’t figure out it is exactly what’s holding it back. Soundtrack? Uninspired editing? The fact that it’s Hyundai?