Images of Olympus’ prototype for a wood-bodied digital camera have been circulating for a while now. It’s such a great idea, taking something hard and cold and making it smooth and warm.
Olympus did something similar back in the nineties. Traditional 35mm cameras were all being designed as tech objects, even though it was obvious that digital cameras were the way of the future. Olympus bucked the trend by releasing the 35mm LT Series. The LT stands for “leather tech”. I own one. I never use it, but I do take it out and look at it once in a while. It’s a thing of beauty.
All of this remings me of a great post by account planner extraordinaire Russell Davies’ about how products are “designed to be new” and don’t age well. It used to be that things gained character and patina as the got old. Now, they just get old.