Beck’s new album, The Information, hit shelves on Tuesday. While many will navigate their way to the iTunes store and download the album, never has there been a better reason to go to an actual bricks-and-mortar record store and purchase an actual CD. It’s interactive.
The album comes packaged with a simple grid-paper insert and a series of stickers, leaving the actual design of the cover artwork to the listener. There’s even a gallery where you can post photos of your creation for all to see.
As Dmitri Siegel over at Design Observer points out, this sort of “instruction-as-art” tactic is nothing new. What I find really interesting is Beck’s somewhat low-tech approach to consumer engagement. Granted, there is a web-gallery, but the fun of this whole concept is the actual placing of the stickers on the cover – the act of design. It’s such a simple little pleasure, like something from your childhood. What a great reminder that the power to design, or to be “a designer”, is a part of all of us.
For more on Beck’s open-source ambitions, see this Wired article.