Steve Kulp

open-source artwork

In awesome, music on October 4, 2006 at 1:20 pm

Beck’s new album, The Information, hit shelves on Tuesday. While many will navigate their way to the iTunes store and download the album, never has there been a better reason to go to an actual bricks-and-mortar record store and purchase an actual CD. It’s interactive.

The album comes packaged with a simple grid-paper insert and a series of stickers, leaving the actual design of the cover artwork to the listener. There’s even a gallery where you can post photos of your creation for all to see.

As Dmitri Siegel over at Design Observer points out, this sort of “instruction-as-art” tactic is nothing new. What I find really interesting is Beck’s somewhat low-tech approach to consumer engagement. Granted, there is a web-gallery, but the fun of this whole concept is the actual placing of the stickers on the cover – the act of design. It’s such a simple little pleasure, like something from your childhood. What a great reminder that the power to design, or to be “a designer”, is a part of all of us.

For more on Beck’s open-source ambitions, see this Wired article.

  1. […] I knew the open source artwork for Beck’s new CD had it goin’ on, but this is ridiculous. It seems that no matter how well it sells, the CD is excluded from the official UK charts because its artwork and multimedia content constitute an “unfair advantage” over the competition. […]

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