Steve Kulp

hybrid vigor

In random, words on September 24, 2006 at 10:24 pm

hybrid vigor n., Increased vigor or other superior qualities arising from the crossbreeding of genetically different plants or animals. Also know as heterosis.

Came across this phrase in John Grant’s new book The Brand Innovation Manifesto. (Great book, BTW.) Once you remove it from it’s original context in the world of genetics as Mr. Grant has, it loses none of its meaning and lend itself to endless applications.

For me, it speaks to the essence of what it meant to be creative. Two completely unrelated ideas can find strength in their combination. They have the possibility of becoming a third that that transcends its origins.

1+1=3, sometimes.

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