I’m not sure why it bothers me so much, but everytime it comes on the air I MUST watch it. It’s like a thirty-second trainwreck of a spot. I’ve talked to pretty much everone I know about this and I have yet to find one person who isn’t completely turned-off by this catastrophe.
For your consideration, the extended :60 version of Gap’s Audrey Hepburn spot:
Maybe it’s the disrespectful post-mortem use of a beloved celebrity that bothers me so much. Or the utter lack the lack of originality in choosing Back in Black to sell, you guessed it, black pants. It could be the lame kaleidoscopic special effects. Better yet..all of the above.
It may just be hyperbole to call it the “worst commercial ever”, but it I almost mean it. To be fair, Gap explains their motivation in this press release.